Question

Which is a negative aspect of the trademark?

(a) Consumers are able to identify products quickly

(b) Monopoly power

(c) Brand extension

(d) Distinguishes duplicates

I got this question during an interview.

I'm obligated to ask this question of Biotechnology Regulatory Issues in section Biosensor Technology & Regulatory Issues in Biotechnology of Drug Biotechnology

Answer 1

Correct answer is (c) Brand extension

To explain: Issue of umbrella branding also can be called as brand extension where a company uses a trademark made famous by the sale of one product to enter into another market. For example, Reliance entering retail marketing, entertainment industry, communication, restaurants, etc.