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An approach to website design with the emphasis on converting visitors to outcomes required by the owner is referred to as:

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An approach to website design with the emphasis on converting visitors to outcomes required by the owner is referred to as:

(a) Web usability

(b) Persuasion

(c) Web accessibility

(d) None of the mentioned

The question was asked in an interview for job.

I would like to ask this question from Application Programs and User Interfaces topic in portion Normalization of Database Management

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Correct option is (b) Persuasion

The explanation is: In computing, graphical user interface is a type of user interface that allows users to interact with electronic devices.

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